The first unit will define what a competent and effective coach is. Every sporting governing body wants to produce good sportspeople that will be able to compete in the sport, to a high degree of competency. The ingredients, styles and ways of coaching are endless but a foundation of Leadership and Sport Integrity is the focus of the first unit and the following 3 units. USA Kickboxing embraces the Dr. Wade Gilbert (University of California Fresno) approach of PRINCIPLES over best practices. The graphic below shows the 3 areas of knowledge that great coaches continuously work to improve upon. Enjoy the journey.